SONY BRAVIA XR-X90J Smart 4K Ultra HD HDR LED TV With Google Assistant
World’s first cognitive intelligence TVs
Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K picture, as perceived by the human eye
Enjoy picture quality that feels deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic picture quality full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately—whatever you’re watching. Enjoy your entertainment in a whole new way, with sound and picture in perfect harmony.
Upgrade your home entertainment with Sony TVs from our online shop in Cyprus. Discover the latest models with stunning visuals and innovative features. Shop now for unbeatable prices and fast delivery!
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SONY BRAVIA XR50X90S 50" Smart 4K Ultra HD HDR LED TV With Google TV & Assistant 
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