Sony

Display resolution: 3840 x 2160 pixels, HD type: Quad HD, Display technology: LED, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Motion interpolation technology: XR Motion Clarity. Digital signal format system: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Enjoy the highest quality picture and sound thanks to Triluminos Pro, Contrast Booster, Motion Clarity, the Cognitive Processor XR and Dolby Vision, IMAX Enhanced and Acoustic Multi-Audio technologies that offer you an incredibly vivid experience with immersive sound.

Supreme contrast and sound, our best 4K LCD
Enhanced contrast and a slim bezel design provides immersive viewing from any angle. With sound and pictures precisely aligned, you’ll hear action from exactly the right place on screen.

Discover deeper blacks and more brightness from any angle
The same powerful processor used in our 8K TVs analyses data to boost colour, contrast and clarity. You’ll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.

Enjoy the precision of true-to-life contrast
Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.

Display resolution: 4096 x 2160 pixels, HD type: 4K Ultra HD, Display technology: LCD, Screen shape: Flat, LED backlighting type: Direct-LED. Smart TV. Motion interpolation technology: Motionflow XR. Digital signal format system: DVB-C,DVB-S,DVB-S2,DVB-T,DVB-T2. Wi-Fi, Ethernet LAN. Product colour: Black

Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Scenes full of contrast and brightness, precisely controlled
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You’ll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

Real-life picture with enhanced contrast
Enjoy your entertainment like never before on this ultra bright 4K12 HDR TV, delivering exceptional color and contrast with our Full Array LED, powered by Cognitive Processor XR™.

Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Full Array contrast with lifelike depth
Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.