SONY BRAVIA XR-A90J Smart 4K Ultra HD HDR OLED TV With Google TV & Assistant

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Experience unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever OLED pictures.

The A90J comes with a versatile two-way stand which allows the TV to either be displayed in a low-profile position, or raised, so that a sound bar or sound system can be placed in front of it, without obscuring the screen.