SONY BRAVIA KD55XH9077SB 55″ PS5 Suitable Tv Silver

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Experience unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever OLED pictures.

The A90J comes with a versatile two-way stand which allows the TV to either be displayed in a low-profile position, or raised, so that a sound bar or sound system can be placed in front of it, without obscuring the screen.

Supreme contrast and sound, our best 4K LCD
Enhanced contrast and a slim bezel design provides immersive viewing from any angle. With sound and pictures precisely aligned, you’ll hear action from exactly the right place on screen.

Discover deeper blacks and more brightness from any angle
The same powerful processor used in our 8K TVs analyses data to boost colour, contrast and clarity. You’ll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur.

Enjoy the precision of true-to-life contrast
Discover how real pictures can be when you bring out the fine details. With zones of LEDs lit independently, Full Array LED provides more realistic contrast by making light areas lighter and dark areas darker. Contrast is further enhanced by X-tended Dynamic Range™ PRO, which adjusts brightness for higher peaks in glare and deeper blacks in shadow.