(23 customer reviews)

The power of SELF-LIT PiXELS

The LG OLED TV is unique thanks to its self-illuminated technology. Over 100 million self-illuminated secondary pixels * come together to deliver the next level of television. Enjoy the deepest blacks, the richest colors and the most realistic image quality.
ThinQ AI

The evolution of television

Turn your TV into a hub thanks to smart ThinQ AI. The LG ThinQ understands the simple commands and gives you the opportunity to control the Home IoT ecosystem with human voice recognition. Also, with Google Assistant and Amazon Alexa built-in assistants, the LG OLED TV makes your life even easier.

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Please allow 20 days for delivery of this item

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Product Specifications


Size: 77”
Type: 4K OLED
Resolution: 3840 x 2160 (Ultra HD)
Perfect Viewing Angle
Billion Rich Colors
Contrast: Infinite Contrast
Pixel Dimming
Ultra Luminance Pro


α9 Gen 3 AI 4K Processor
AI Picture Pro
Face Enhancing
AI Upscaling
Image Enhancing on SQM
AI Brightness Control
Cinema HDR
Dolby Vision IQ
HDR10 Pro/ HLG Pro
HDR Effect (4K /2K)
HDR Dynamic Tone Mapping Pro
OLED Motion Pro
4K Upscaler
HEVC: (Video Decoder) 4K@120P, 10bit
AV1: 4K@60p, 10bit
VP9: 4K@60p, 10bit
G-Sync Compatible (2K/4K)
Instant Game Response (VRR/ALLM): YES/YES
Response time 1 ms


USB: 2 (Rear) / 1 (Side)
HDMI: 1 (Rear) / 3 (Side) (HDMI 2.1)
Simplink (HDMI CEC)
eARC/ARC (Audio Return Channel): eARC (HDMI 2)
RF In 2 (Rear, RF/Sat)
SPDIF (Optical Digital Audio Out): Rear
Headphone out
LAN x1:Rear
CI Slot: Rear


Wifi (802.11ac)
Bluetooth (V5.0)


Power: 40W (WF:20W, 10W per Channel)
Channels: 2.2 ch
Direction: Front Firing
Simultaneous Audio Output
AI Sound Pro
AI Acoustic Tuning
OLED Surround
Clear Voice IV
WiSA Speakers
LG Sound Sync
Bluetooth Surround Ready

Smart TV

Λειτουργικό Σύστημα (Operating System, OS): webOS Smart TV
Magic Remote Control
Quick Access
Universal Control
Intelligent Voice Recognition
LG Voice Search
Google Assistant / Amazon Alexa
Art Mode
LG Content Store
Web Browser
Home Dashboard
Screen Share
Mobile TV On
Wi-Fi TV On
Bluetooth Low Energy On
Network File Browser
Block access to harmful site


Digital Receiver: DVB-T2/C/S2(Main/Sub)
Analog TV Reception


Energy Class: A+
Power Supply: AC 100~240V 50-60Hz
Standby Power Consumption: under 0.5 Watt
Energy Saving Mode
Illuminance Green sensor

Dimensions & Weight

Dimensions without stand (W xH x D): 1723 x 993 x 55.3 mm
Dimensions with stand (W xH x D): 1723 x 1023 x 269 mm
Weight without stand: 26.7 Kg
Weight with stand: 35.9 Kg
VESA (W x H) 400 x 200 mm
SKU: OLED77CX6LA Categories: ,
Display technology


Display resolution


Display size



Based on 23 reviews

5.0 overall

Add a review

Good quality.Good service.The product is firmly packed.Very fast delivery.Very well worth the money.

  1. Angel (verified owner)

    Εξαιρετική εξυπηρέτηση και εντυπωσιακές τιμές για την Κύπρο. Η αποστολή ήταν επίσης γρήγορη και έγκαιρη.

    1 product


  2. Φοίνιξ (verified owner)

    Simply the best . Excellent service

    1 product


  3. Nicholas Antoniades (verified owner)

    Amazing customer service Very fast shipping and handling Excellent support before and after Highly recommend

    1 product

    Nicholas Antoniades

  4. Georgi Anastasov (verified owner)

    Όλα είναι τέλεια από υποστήριξη, διαθεσιμότητα, τιμές και παράδοση.

    1 product

    Georgi Anastasov

  5. Ντάνιελ (verified owner)

    Great variety of products, knowledgeable salespeople and technicians, very fast delivery service.

    1 product


  6. Σοφός (verified owner)

    Οι καλύτερες τιμές στην Κύπρο εξαιρετική εξυπηρέτηση!

    1 product


  7. Μίλτος Βουτέκτης (verified owner)

    quick service, fast deliver, very polite and very good prices.

    1 product

    Μίλτος Βουτέκτης

  8. Edward (verified owner)

    fantastic sevice arrived a day early can not fault would use again

    1 product


  9. Michalis Kattirtjis (verified owner)

    Well done guys … Fast shipping, bery good customer service and support

    1 product

    Michalis Kattirtjis

  10. Nikos Konstantinou (verified owner)

    Εξαιρετική εξυπηρέτηση πελατών, έχουν άτομα που ξέρουν τι μιλάνε και μπορούν να βοηθήσουν σε τεχνικές συμβουλές. Ωραίες τιμές και γρήγορη αποστολή!

    1 product

    Nikos Konstantinou

  11. Ahmet (verified owner)

    is the best choice in Cyprus to build a computer… It has the best prices and you can find anything you want from a variety of products. Furthermore the services provided are really good and helpful. From my personal experience I bought a better TV from what I was expecting and according with my budget. I would definitely recommend JLF to anyone. Thanks again guys!!!

    1 product


  12. Ιουλιανός (verified owner)

    Grade customer support best seller!!!

    1 product


  13. Christian Kalotheou (verified owner)

    Great availability of products, excellent service and on time delivery!

    1 product

    Christian Kalotheou

  14. Henry (verified owner)

    Ευχάριστο, ευγενικό και αποτελεσματικό. Ευχαριστώ για μια άλλη εύκολη παραγγελία.

    1 product


  15. Oben Acay (verified owner)

    excellent. fast delivery

    1 product

    Oben Acay

  16. Ahmet Goksen (verified owner)

    Best prices, helpful people and fast answers to all kind of problem make them really good company. Hopefully see you soon guys.

    1 product

    Ahmet Goksen

  17. Παναγιώτης Ζέζος (verified owner)

    The support that these guys offer is unmatched.Excellent products, and cheaper than the other big electronics shops we have in Cyprus, really amazed with this product they have sold me

    1 product

    Παναγιώτης Ζέζος

  18. Ράιτερ (verified owner)

    Εξαιρετική εξυπηρέτηση, άριστη ποιότητα προϊόντος και λογικές τιμές. Αυτό είναι το κατάστημα ηλεκτρονικών συσκευών που περιμέναμε στην Κύπρο!

    1 product


  19. Marios K. (verified owner)

    I’m really excited about this company!delivery on time,the goods are all good,working perfectly and of curse very professional customer service! highly recommended!!!thanks a lot guys

    1 product

    Marios K.

  20. Ahmet Goksen (verified owner)

    quick service, fast deliver, very polite and very good prices.

    1 product

    Ahmet Goksen

  21. Harrys Frantzis (verified owner)

    Οι καλύτερες τιμές στην Κύπρο εξαιρετική εξυπηρέτηση!

    1 product

    Harrys Frantzis

  22. Patrick (verified owner)

    Great variety of products and excellent support by staff

    1 product


  23. Dominic (verified owner)

    Εξαιρετική εξυπηρέτηση και πολύ γρήγορη αποστολή .. μου αρέσει η επιχείρησή σας

    1 product