Televisions

Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Scenes full of contrast and brightness, precisely controlled
Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this X95K 4K BRAVIA XR TV for brightness you can feel. You’ll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.

A wide colour spectrum for real-world shades and hues
Powered by our Cognitive Processor XR™, XR Triluminos Pro enables X95K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with our wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail.

See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™. Experience unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever OLED pictures.

The A90J comes with a versatile two-way stand which allows the TV to either be displayed in a low-profile position, or raised, so that a sound bar or sound system can be placed in front of it, without obscuring the screen.

• True colors in true 4K resolution
• NanoCell technology
• LG a5 Gen5 AI 4K processor
• ThinQ AI

• LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
• Designed for an outstanding gaming, movie and sport viewing experience
• HDMI 2.1 Spec, 0.1ms response time & low input lag for superfast gameplay
• Dolby Vision IQ for true-to-life picture & Dolby Atmos for immersive sound
• smart platform with Netflix, NOW, Disney+ and more

Enjoy highly realistic picture thanks to the excellent 4K UHD resolution and operate the Samsung TV via voice commands for ultimate comfort. In addition, the AirSlim design gives your TV a minimalist aesthetic that fits any space.